MDASF - Engagement and Retention Today: You Got Them, Now You Need To Keep Them

Please join MDASF Members and Guests on Tuesday, March 7 at Vasari Country Club for breakfast and a guest speaker! 

 Featuring Guest Speaker, Laura Lesczynski Engagement & Retention Today:
You Got Them, Now You Need To Keep Them!

Here we go again. Shifting. Pre-pandemic the focus was on member acquisition. Today, clubs are thriving and feeling invincible with their waitlists, yet a new set of challenges has emerged from new member/old member expectations to culture shifts to service issues. Member retention is more important than ever before and creating loyalty is a key to the effort. Join Laura Leszczynski, VP of Marketing at Strategic Club Solutions and co-author of Clubology: The Science and Strategy of Being in the People Business, as she shares strategies, facts and neuromarketing science to help you work more strategically so you can work smarter, not harder. 

• Get a better understanding of what is member engagement and how it leads to member retention
• Learn ways to earn loyalty and get clarity on who is at your club and how to engage them
• Understand the psychology of when you lose a member and what you can do about it
• Uncover statistics on customer service and the difference between reactive and proactive customer service
• Be reminded of the basics, the power of fun and why it all matters
• Leave with ways to influence decision making and leverage neuromarketing tips and strategies 
• See how proven brain science tips will show you how a few simple changes can lead to increased membership attraction, retention, and satisfaction. 
• Leave with a renewed perspective on interacting with people and the way you look at your amenities and overall membership experience.

 About Laura:

Laura Leszczynski is the VP of Marketing for Strategic Club Solutions. She is a marketing and branding expert who uses research-backed, neuromarketing best practices and principles to help clubs define their brand and integrate it within every member touchpoint and experience. From sales script strategies to planning to messaging, she helps clubs tell their story in a way that attracts new members and creates loyalty with current ones. She is a fun and engaging national speaker presenting for organizations and chapters such as CMAA, PCMA and Golf Inc.

Please note, all reservations must be made by noon, Friday, March 3rd. Any cancellations after that or no-shows will be charged $45 for the event.

Please note in your registration if you have any dietary restrictions or food allergies.